European HQ
Active Neatly branch in Frankfurt, Germany
Why partner with Neatly
A platform business — not just a cleaning brand.
Most property-care brands sell a service. We sell an operating system: a vertically integrated platform that compresses the cost of running a premium property business and lets partners scale on rails we've already built.
Software-led operations
Our portal runs every job — bookings, calendars, planner AI, billing, accounting, HR. Partners get the same platform, day one.
Battle-tested playbook
SOPs, training, recruitment, supplier sourcing, brand standards, photo-report QA. Documented, ready to deploy.
Multi-stream revenue
Cleaning, concierge, maintenance, used-furniture marketplace, online store, B2B contracts. Diversified from launch.
Premium positioning
We don't compete on price. The brand is built for HNW owners, holiday-home portfolios and corporate residences.
Markets
Where we're going next.
Frankfurt is live. Hamburg and Munich are next, and we're talking to partners across Europe and MENA.
Frankfurt
Our European HQ. The Frankfurt branch operates the Neatly playbook end-to-end and serves as the anchor for our DACH expansion.
Hamburg
Northern Germany's premier rental and second-home market. Strong demand for HafenCity, Eppendorf and Elbvororte concierge-style property care.
Munich
Highest-yield residential market in Germany. Affluent households, alpine second homes and a steady international corporate population.
Jeddah
Red Sea gateway with rapid Vision 2030 tourism growth. Strong demand for villa care, Hajj/Umrah short-stay turnovers and waterfront second homes.
Riyadh
The Gulf's fastest-growing capital. Booming corporate-let market, expat villa compounds and a wave of branded-residence launches under Vision 2030.
Doha
Compact, high-income market with concentrated luxury inventory across The Pearl, Lusail and West Bay — ideal for a single operator running the full Neatly playbook.
Athens
Europe's strongest short-stay growth story. Golden Visa investors, Riviera villa redevelopment and one of the highest Airbnb occupancy rates in the EU.
New York
The world's most demanding property-care market. Manhattan and Brooklyn brownstones, premium condos and pied-à-terres for international owners — built for a concierge-grade operator.
Al Alamein
Egypt's New Administrative coastal city. Rapid second-home and resort-villa development on the North Coast — a greenfield market for a structured property-care operator.
Marrakech
North Africa's premier riad and villa rental market. International second-home owners, palm-grove estates and year-round short-stay demand from European travellers.
Don't see your city? We're actively reviewing partners across London, Paris, Berlin, Zurich, Vienna, Madrid, Lisbon, Riyadh, Doha, Singapore and more.
Models
Three ways to partner.
Master franchise
Country exclusivity
Exclusive country rights, full Neatly brand, software, training and ongoing support. You build the local network, we de-risk the model.
- Territory exclusivity
- Brand & SOP licence
- Portal access
- Launch support
Joint venture
Build together
We co-invest, co-operate and share economics. Best for serious operators who want a deeper partnership and faster scale.
- Equity partnership
- Shared P&L
- Senior team support
- Capital efficient
City partner
Single-city launch
A focused launch in one city with the option to expand. The fastest path from contract to opening day.
- 1-city licence
- 90-day launch plan
- Lower entry cost
- Path to expand
4+
Cities operated
6
Revenue streams
1
Unified platform
24/7
Partner support
Process
From apply to opening day.
Apply
Tell us about your market, capital and operating background.
Discovery
Calls with leadership, market deep-dive, financial model walkthrough.
Term sheet
Territory, fees, equity, support and timeline locked in writing.
Onboard
Two weeks at our HQ — playbook, portal, team training.
Launch
90-day launch plan, first crews live, first jobs run on Neatly portal.
Who we work with
The partner we're looking for.
Operator mindset
You've run a service or hospitality business at scale.
Capital ready
Funded for a real launch — staff, fleet, marketing, working capital.
Local network
You know the property, hospitality or HNW landscape in your city.
Premium standards
You believe quality wins, not the cheapest invoice.
Apply
Tell us about your market.
We review every application personally. Strong fits hear back within 5 business days with next steps and a calendar invite for a discovery call.